Coffee Shop Vibe
Ready Mixes
Coffee Shop Vibe
Coffee Shop Atmosphere is the headline mix of the City Life category: a base of café atmosphere (dense but unintelligible hum), with keyboard tapping, the stream of water from the espresso machine and a quiet air conditioner on top. The classic third-wave coffee shop in Brooklyn, Berlin or Moscow, the modern replacement of the public library for millions of freelancers.
The mix recreates the classic Coffitivity effect, the concept of the popular Coffitivity website, based on the work of Mehta, Zhu and Cheema (Journal of Consumer Research, 2012). Their study showed that a 70 dB background noise, exactly café level, is optimal for creative work. Paradoxically, mild distraction improves associative thinking because the brain doesn't loop on a single thought. The effect is also confirmed in later work by Yamane and Komori (Frontiers in Psychology, 2017): productivity on creative tasks is higher at 60 to 75 dB than in full silence.
Use this mix for remote work (a standard choice of contemporary freelancers), for creative tasks (especially conceptual: strategy, design, copywriting), for writing, for podcasts on business and productivity, for people with mild social anxiety (the mix creates public presence without social pressure), or to fake going to a café on days when you can't or don't want to. Pairs with Coffee Shop Coding (more technical kin), Sunday in a Café (relaxed variant) or Café in the Rain (cosiness).
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ReduxSound v1.0.0
Ambient sound mixer for relaxation and focus